About Us

Who we are

Empowering FMCG traditional trade by building a strong & sustainable digital ecosystem of retailers, distributors and brands to thrive in a competitive and challenging environment

Are you looking for high growth by having an edge over your competition? Most companies plan growth by expanding direct reach, strong brand presence and availability inside the store. However finding these stores and building infra to support the coverage is often a big challenge for every organization.NeoPay offers unique platform to brands to over come the challenges resulting into higher business growth.
Every brand want to expand their direct reach by expanding the coverage to small stores. However it comes with its own challenges in terms of onboarding these stores and viability of regularly covering these stores through own exclusive distribution network. NeoPay offers a unique model to cover small stores directly in a very cost effective manner. We offer a complete plug and play distribution network for small store coverage
Speed to market is one of the most important factors in FMCG to win in the market. Launching any new product or promotion in the market via the physical network of distributors and sales team takes a long time and often miss out on getting the maximum return out of it due to lost time in execution and communication. Going digital enables brands to communicate anything directly with the point of sale within seconds.
Is cost becoming a constraint in your growth plan? Manpower is becoming expansive and efficiency is always a challenge resulting into high cost of coverage and execution. Given high promotion budgets maintaining compliance further adds to the cost. By digitizing entire ecosystem NeoPay aims to reduce cost of operations for distributors and brands by bringing efficiency into the entire supply chain and enabling digital tracking of in store execution.
One of the biggest challenge for retailer and distributor is the access to working and growth capital as and when required. Most of the kirana and grocers struggle to grow their business due to lack of growth funds. NeoPay with its network of lenders is committed to empower these stores and distributors by enabling digital lending on the platform for quick access to short term capital.
Given the super dynamic environment every business player wish to have access to real time market insights and tech driven approach to analytics to have a competitive advantage. NeoPay aim to build strong analytics for every stake holder including brands, distributors and retailers to get real time insights into their business to act fast as per the market environment.

Our Offerings

Range of Services

B2B Commerce

NeoPay is complete B2B platform for retailers to digitally buy products directly from trusted network of dealers

Plug & Play digital distribution network

Brands can use NeoPay digital distribution network to connect digitally with retailers and get much higher coverage by directly connecting with new stores

Digital Payments & Reconciliation

NeoPay enables digital collection & reconciliation for the distributors to reduce cash resulting into better credit management and capture losses due to leakage

Digital Loan

Retailers get easy access to digital loans from our network of financial institutions without any hassle

In-store Excellence & Insights

NeoPay enables realtime tracking for any in store activation by the brand,share of shelf,visibilty resulting into effective execution,better compliance and reduced cost

Brand Promotions & Communication

NeoPay provides digital platform to the brands to run targeted promotions & send any kind of communication instantaneously to the store

Order Generation

Helps distributors to cut down on the cost of order generation by reducing the manpower and improve over all productivity by minimizing the loss of order

Direct Brand Benefits & Loyalty

Retailers get access to exclusive benefits & Loyalty directly from the brands with complete transparency & tracking

Digitization of Distribution House

NeoPay enables distributor to get entire business on his palm with complete insights into business with real time tracking and reporting

Our Current Network

Order Value

Founding Team

Subodh Diwan
Co Founder

Business Leader (FMCG)
Ex Johnson & Johnson
IIM Lucknow, 2008

Mayank Gupta
Co Founder

Entrepreneur, Tech Leader
Ex Lybrate, InMobi, Adobe
IIT Delhi, 2005

Our address

Where you can find us

Office Location

Sector 2, Noida

Call Us

+91-9711 760 770

Email Address


Working Hours

Monday - Saturday 9:00 - 19:00